The identity for a studio where the act of becoming leads the brand

Branding
Illustration
Photography
Print
Product Design
Social Media
Strategy
Video Content
Website

The expression of a personal branding studio, where the creative act of becoming is as alive as the brand itself.

Executive Creative Direction: Saami Bloom
Creative Direction: Amelia Lucero
Design + Illustration: Marlon Candido Souza + Amelia Lucero
Photography: Saami Bloom
Animation: Lucy Vaz

The expression of a personal branding studio, where the creative act of becoming is as alive as the brand itself.

Executive Creative Direction: Saami Bloom
Creative Direction: Amelia Lucero
Design + Illustration: Marlon Candido Souza + Amelia Lucero
Photography: Saami Bloom
Animation: Lucy Vaz

THE CLIENT

Through creative development, brand building, and strategic storytelling, INDIVIDUAL™ helps leaders and creators surface what’s already inside—making it visible, nameable, and engaging. Rooted in intention, built on expression, and designed to foster community.

THE BIREF

Create a brand identity that can hold both the depth of a personal transformation and the demands of a growing, multi-dimensional business. The system needs to express INDIVIDUAL’s philosophy with clarity, while performing across intimate coaching containers, enterprise-level offerings, and everything in between.

THE APPROACH

The identity was designed as both a vessel and an engine: elegant, flexible, and deeply encoded with meaning. Each element in the system maps back to INDIVIDUAL’s philosophy, with visual language that flexes across depth, motion, and scale. Together, the elements form a brand that reflects the studio’s clients: dynamic, evolving, and built to move through the world with impact.

BRANDING

At the center of the identity is the community mark, a visual reminder that transformation doesn’t happen in isolation.

Featuring a triangle, square, and circle—representing INDIVIDUAL’s pillars of Purpose, Growth, and Expression—the logo reflects the people and relationships that power the work. These core shapes appear throughout the system as building blocks, creating rhythm, structure, and pattern.

THE TEAM

A studio shaped by its characters.

As a personal branding studio, it felt essential to creatively reflect the people behind the work. These character-driven portraits offer a glimpse into the individuality, energy, and presence that fuel the practice.

DIGITAL

Expressions that carry the system forward.

From the website to decks to social touchpoints, each digital surface extends the brand’s voice and structure. Designed to orient, provoke, and guide.

MAPPING THE SELF

A structure built from the elements of identity

Developed as part of INDIVIDUAL’s strategy practice, the Personal Brand Anatomy maps a client’s soul, heart, mind, hand, and voice—offering a structured yet deeply human way to understand who they are and how they show up. Each illustration gives form to a different dimension of self.

OFFERINGS

Translating a diverse set of services into a cohesive illustration system

Designed to work at every scale, these illustrations bring visual clarity to a wide range of services while staying rooted in the larger brand system.