Erika Wykes Sneyd

  • Branding
  • Illustration
  • Photography
  • Social Media
  • Strategy
  • Styling
  • Website
Built to hold tension. Released to make impact. Equal parts strategy and swagger, this system mirrors Erika’s rare blend of corporate fluency and cultural edge.
  • IN PARTNERSHIP WITH INDIVIDUAL™
  • Executive Creative Direction: Saami Bloom
  • Creative Direction: Amelia Lucero
  • Design + Illustration: Amelia Lucero
  • Photography: Saami Bloom
  • Animation: Lucy Vas
Built to hold tension. Released to make impact. Equal parts strategy and swagger, this system mirrors Erika’s rare blend of corporate fluency and cultural edge.
  • IN PARTNERSHIP WITH INDIVIDUAL™
  • Executive Creative Direction: Saami Bloom
  • Creative Direction: Amelia Lucero
  • Design + Illustration: Amelia Lucero
  • Photography: Saami Bloom
  • Animation: Lucy Vas
The Client

Erika Wykes-Sneyd is a global leader known for shaping culture and creativity. As the Global GM at adidas /// (3 Stripes) Studios and former Global CMO of adidas Originals, she led iconic collaborations like Gucci x adidas and Balenciaga x adidas and was instrumental in architecting ‘The New Age of Originality.’ With executive experience at PayPal, Uber, Google, and PlayStation, Erika has a proven track record of driving innovation and evolving global brands. Her influence continues to inspire and transform the cultural landscape.

THE BRIEF

Create a brand presence to match Erika’s rare energy—boardroom disruptor, culture-shifter, no-bullshit truth-teller. Speak directly to Fortune 500 leaders ready to rethink power. To global creatives building what’s next. To the women climbing ladders with fire in their bellies and style on their sleeves. Show how boldness wins, and make it impossible to look away.

THE APPROACH

Cracking things open with elegance and edge—think saber, not screwcap. The identity reflects Erika’s fluency in high-stakes strategy and deep cultural resonance. Visual and verbal elements were designed with precision, clarity, and bite—resulting in a brand that’s as magnetic and unapologetic as she is.

BRANDING

The logo, color, and typography were crafted to echo Erika’s clarity, kinetic energy, and refusal to play small.

At its core, a custom “E” that coils like a spring, ascends like a ladder, and builds like the blockchain, scaling boldly across context and medium.

DIGITAL

The digital presence blends editorial elegance with confident scale, letting big ideas breathe.

PHOTOGRAPHY

These portraits don’t posture, they reveal—capturing Erika’s boldness, humor, and unfiltered presence in every shot.

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