Action

  • Branding
  • Photography
  • Product Design
  • Social Media
  • Strategy
  • Video Content
  • Website
From the deep sea to the ever-expanding universe, this system celebrates Action’s collective brilliance.
  • IN PARTNERSHIP WITH INDIVIDUAL™
  • Executive Creative Direction: Saami Bloom
  • Creative Direction: Amelia Lucero
  • Logo Design: Jeff Carino
  • Illustration: Marlon Candido Souza + Amelia Lucero
  • Photography: Saami Bloom
  • Animation: Lucy Vas
From the deep sea to the ever-expanding universe, this system celebrates Action’s collective brilliance.
  • IN PARTNERSHIP WITH INDIVIDUAL™
  • Executive Creative Direction: Saami Bloom
  • Creative Direction: Amelia Lucero
  • Logo Design: Jeff Carino
  • Illustration: Marlon Candido Souza + Amelia Lucero
  • Photography: Saami Bloom
  • Animation: Lucy Vas
THE CLIENT

Action is an independent data consultancy composed of some of the sharpest minds in data visualization. Founded by top-tier experts in the field, the leadership and team bring deep technical fluency to every challenge. Known not just for interpreting data, but for shaping how the world sees it, they specialize in turning complexity into clarity—helping companies make better decisions, faster.

THE BRIEF

Create a brand universe that reflects Action’s brainpower, ethos, and edge. It needs to be sharp enough for C-suites, bold enough to stand out in a sea of sameness, and expansive enough to hold their growing IP, talent, tools, and voice.

THE APPROACH

The brand was built to echo how Action thinks, moves, and makes sense of the world. The result is a full visual and verbal ecosystem rooted in intelligence, independence, and clarity—spanning brand strategy, company philosophy, IP, visual identity, digital platforms, vlogcast, social presence, merchandise, and more. Every element supports the Actionauts’ mission.

ILLUSTRATION

Built to balance cosmic scale with deep focus.

The illustration system turns abstract ideas into visual language. Distributed intelligence, networked thinking, and collaborative flow take shape through interconnected pathways, agile forms, and orbiting interfaces. The result is a dimensional system that’s expansive, precise, and unmistakably Action.

DIGITAL

Action’s world needed to do more than look good, it had to think, teach, scale, and recruit.

A digital ecosystem built to support Action’s ideas across platforms: a modular site for deep dives, animated assets for data storytelling, a vlogcast kit with studio-quality polish, and a visual language that holds it all together. Cohesive, flexible, and built for orbit.

Physical

Not just stuff, signals.

Action’s identity takes physical form—on bodies, in studios, and across walls. From high-quality merch to posters and printed pieces, every touchpoint is designed to feel intentional and elevated. No swag-for-swag’s-sake. Just smart, stylish tangibles people actually want to keep.

Next Project

Next Project

Bloom Ball