I’m a creative director and designer who partners with companies, organizations, and individuals to craft visual brand identities, strategic designs, and experiences. Whether leading projects independently or integrating into your team, I offer the expertise of a full-service studio with the flexibility of an independent creative.
About
With over 20 years of experience, I’ve developed brands for leaders, creators, corporations, cultural organizations, independent films, and startups—always with an eye toward building authentic connections and driving meaningful impact. Rooted in my Nicaraguan-Jewish heritage and a lifetime in the Bay Area, I approach design through the lens of identity, expression, and experience.
My passion lies in the details—the architecture of letterforms, the emotion of color palettes, the subtle nuance of a logo, and the dynamic interplay between a brand and the people who carry it forward. My process is grounded in harmonizing aesthetics, context, voice, and meaning. I believe a well-executed brand can create space for belonging, spark collective momentum, and move culture forward.
